Russell Athletic launch their first Eagle R campaign for the debut collection with, young artist and influencer, KEDS appearing as this season’s brand ambassador. Modelling the new range including premium sweats and t-shirts, the partnership reflects Russell Athletic’s commitment to supporting young creative talent and bringing in the next generation of fans to the brand. Showcasing the new Eagle R collection, the collaboration features a music video and lifestyle campaign for KEDS second single “Our Time”
The Eagle R range creates stand-out sporty styles designed to keep comfort, authenticity and utility top-of-mind. Activewear made to move makes fashionable looks an easy addition to any wardrobe. Made with a modern approach and strong athletic heritage, the high-end cotton capsule collection champions retro design.
High-quality fabrics are at the core of the Eagle R capsule collection. Capturing a premium design direction and crafted in heavyweight luxury cotton. Classic colour embraces a vintage feel with mars red and French blue adding hints of vibrancy to navy, off white and grey, keeping a clean aesthetic as its core.
Rich details run throughout the range including the Eagle R signature logo badge. Flocking technique adds dimension and texture to designs and elevates branding. Whilst a subtle embroidered miniature Eagle R adds understated detail. Key styles include the contrast raglan sweatshirt, raglan tee and coordinating sweat sets.